Retirement Leads

An honest survey of the four ways retirement-focused advisors actually acquire clients in 2026 — referrals, owned SEO, paid marketplaces, and direct-response ads — with the real per-channel math.

SmartAsset's SmartAdvisor is the largest paid-lead marketplace, but advisors complain about generic leads and unclear costs. Here is an honest comparison with Frank Finly's retirement-only auction model.

WiserAdvisor is one of the oldest paid-lead marketplaces for financial advisors. It still sells general financial leads at fixed prices. Here is how it compares with Frank Finly on lead quality and economics.

Zoe Financial charges advisors a percentage of revenue on every placed client. Frank Finly charges a fixed bid per lead. Here is when each model wins — with the real long-term math.

Several major SECURE 2.0 provisions are now in full effect as of 2025–2026. This is a practical review of what changed, how it affects clients, and where advisors should be having proactive conversations right now.